Scored before you spend a dollar.
Upload a draft, the image and the copy, and Pre-flight runs it through the same pipeline as your live ads. It comes back with a Win Score from 0 to 100, judged against your own account's DNA, plus the cohort evidence behind the number and a fix-first read.
The creative brain behind dollar.
This is one node of the same brain. See how it all connects, from decoding your ads to the scored brief, in one short film.
Watch the filmSame pipeline as your live ads, run on an ad that has never run.
Upload the image and the copy and it comes back with a number, the band it falls in, the evidence behind it, and the one change that would move it. Here are three drafts: a green light, a coin flip, and one to fix before it ever spends.
Illustrative scores on demo drafts. On your account, the score is built from your own winners and losers.
Score 81Grove · Supplements
Clears your bar. The hook and proof match your cheapest-CPA cohort. Ship it.
Fix-first: nothing material. This is a green light.
Score 63Pace · Fitness app
Borderline. Strong hook, but the offer is your anti-pattern. Fix it and this clears 75.
Fix-first: swap the discount for a transformation proof. Predicted 63 to 78.
Score 38Mira · Skincare
Below your bar. It looks nothing like what wins for this account.
Fix-first: three changes to reach your winning DNA, listed before you spend a dollar.
Graded against your account, not a global checklist.
A generic preflight grades every brand against the same rules. Will It Win? runs your draft through the exact pipeline that reads your live ads, and scores it against what actually wins for you.
Same pipeline as your live ads
Your draft, the image and the copy, is read into the same 140+ element genome as everything you have ever run, and scored on the same axes, not a separate preflight rubric.
Judged against your own DNA
The score comes from your account's own winners and losers, funnel-aware. A hook that wins for a supplement brand is not scored the same for a B2B SaaS, because it is not the same bet.
The evidence and the weak leg
Every score shows the cohort behind it and names the one element holding it back, so you know the single change that moves the number, before any money goes out.
You find out if it looks like a winner while you can still change it.
Preflight tools
grade a draft against a generic best-practice checklist, the same Google ABCD rules for every brand on earth.
WhyItWon
scores it against what actually wins for your account, funnel-aware and banded L1 to L5, so the number means something for your customers, not for a global average.
What it actually does
Your account, not a global average
The score is built from your own winners and losers, the same element attribution that runs on your live ads. A hook that wins for a supplement brand is not scored the same for a B2B SaaS.
The evidence, not just a verdict
Every score shows the cohort behind it and which element is the weak leg, so you know what to fix before you spend, not after the money is gone.
Fix-first, in your advisor's voice
It does not just grade. It tells you the one change most likely to move the score, so a 74 becomes an 82 before it ever runs.
Most tools grade an ad after it runs. This one grades it before.
Pre-spend scoring is rare, and account-specific pre-spend scoring is rarer still. The point is not 'is this a good ad' by generic rules, it is 'does this look like what wins for you,' answered before you spend.
Assessed from each tool's public product and positioning. We keep this honest, they are good at what they do; this is the one job we do differently.
In the product
Pre-flight, under Create.
Alison's Preflight checks a draft against platform frameworks. Win Score checks it against your account. Personal beats generic every time.
See it on your own account.
Book a 30-minute teardown. I will run your ads through this and give you five to eight specific reasons they are winning or losing right now. The findings are yours either way.